United Homes Group (UHG) was formed in 2023 when privately-held builder Great Southern Homes (GSH) became a publicly traded company, with GSH becoming a builder brand under UHG. As a market leader in the southeast, GSH delivered approximately 11,000 homes and built a strong reputation in the South Carolina and Georgia markets. Michael Nieri founded Great Southern Homes in 2004 and it grew quickly. UHG focuses on the southeastern US market, where economic growth and in-migration rates create favorable long-term fundamentals. The company's market approach targets homes affordable for entry-level or first move-up buyers, with 80% of 2021 UHG closings falling into these categories. UHG employs a capital-efficient “Land-Light” operating model, which lowers risk and provides a nimbler approach to market adjustments by controlling lots through land banking arrangements. This strategy allows land bank partners to acquire finished lots or entitled land, with development managed by the builder, and then sold to UHG on a rolling takedown basis. UHG is committed to delivering high-quality homes with exceptional value, ensuring customer satisfaction through ongoing innovation and adherence to streamlined operating procedures. The company aims to create experiences that consistently exceed expectations, driven by a deep commitment to its employees and a focus on key performance indicators.