Ball Ground's housing inventory spans a range from historic residences, some dating to the 1800s, to modern craftsman-style homes within newer communities. The area also includes expansive acreage farms and custom-built estates. Communities such as Westwind, River Brooke, Heritage Woods, Mountain Brooke, and Creekside Estates contribute to the city's residential fabric. The town is often characterized as a friendly and unique small town, possessing a distinct personality. It appeals to buyers seeking ample space, tranquility, and individual character in their homes, including families, retirees, and individuals desiring a more measured pace of life. Detached single-unit homes constitute the majority of the housing stock, at 88.1%, with 85.2% being owner-occupied. Approximately seven out of ten housing units were constructed in 2000 or later, while 11.4% predate 1939, illustrating a diverse array of housing options. For those interested in land acquisition, opportunities exist for larger-lot estate properties, agricultural pursuits, timber production, and homesteading, particularly in the rural areas bordering the city where sewer access is available.

Ball Ground is currently undergoing a period of economic expansion, marked by the establishment of new businesses and the creation of employment opportunities. The city actively seeks to attract quality development and enterprises, a commitment reflected in its slogan, 'Where we Roll Out the Red Carpet, Not the Red Tape.' Building permit issuances increased from 29 in 2018 to 114 in 2022, signaling robust housing demand and construction sector activity. Cherokee County, the larger administrative division encompassing Ball Ground, is recognized for its resilient economy, favorable tax environment, reputable school system, and strong public safety and healthcare infrastructure.

Educational services in Ball Ground are provided by the Cherokee County School District. Ball Ground Elementary School, a public institution serving grades PK-5, represents a key local educational facility. The district as a whole offers access to highly-rated schools. For post-secondary education, nearby options include Reinhardt University in Waleska and Chattahoochee Technical College in Canton.

Ball Ground offers a distinctive combination of small-town appeal and contemporary conveniences, set against the backdrop of the Appalachian Mountains. The region's natural beauty is evident in its parks and proximate lakes, providing extensive opportunities for outdoor recreation. Downtown Ball Ground features independently owned shops, dining establishments, and businesses, forming a central community hub. Gibbs Gardens, a 220-acre botanical garden, serves as a significant regional attraction. The community fosters a welcoming atmosphere, hosting various annual events such as a Main Street City Park concert and movie series, a Faith and Freedom festival culminating in Independence Day fireworks, and the March of the Toys parade. Daily life proceeds at a relaxed pace, with residents typically relying on personal vehicles for errands. The city's parks and recreation department manages facilities including the Ball Ground Botanical Gardens, Calvin Farmer Park (equipped with a playground, duck pond, and picnic areas), Ball Ground City Park (venue for concerts and movies), Roberts Lake Trail (offering fishing and green space), Valley District Linear Park, Lions Field, and a dedicated Sports Complex. The Long Swamp Creek Recreation Area facilitates canoeing, kayaking, primitive camping, and wildlife observation. Local dining and social venues include Barrel House Coffee, RockSolid Brewing Company, Ball Ground Tavern, Sunrise on Main, Ball Ground Burger Bus, Lora Mae’s, Scooped on Main, and Wilkes Meat Market. Community programming encompasses activities such as Music Bingo, Thirsty Thursdays, karaoke, bingo, and a seasonal farmers market.